Case Study Visit Ljubljana Slovenia

Ljubljana Video Screen Shot Snell Media Ljubljana Campaign Stats and Numbers Snell Media

May 12, 2016

Case Studies
About This Project

Visit Ljubljana – Video Production & Social Promotion campaign

A third case study example of the Travel Dudes / Snell Media – Article Production, Video Production, & Social Promotion Package completed in May/June 2016 with Visit Ljubljana in Slovenia. This case study is again complete with stats and Earned Media Value ROI on a very successful campaign.

Summary of services provided:

  • One 2-4 minute standard edit video highlighting the Visit Ljubljana Slovenia key experiences
  • FIVE 4-7 minute Vlog style video edits highlighting detailed travel information and experiential storytelling exploring Ljubljana’s food culture and outdoor activities
  • Social Media Promotion Package – reaching a network of over 420,000 travellers worldwide
  • Joint Copyrite Photography Assets to use still content across clients networks


Social Media Promotion Statistics:



Views:  524,086 (Twitter, FB)
(actual views and NOT Opportunities-To-See (OTS) excludes Instagram)

Engagement: 70,769 (Twitter, IG, FB)

(comments, replies, shares, retweets, likes)


Clicks: 50,879  (FB)


***Expected Earned Social Media Value of over € 522,254***


Video Statistics:

2-4 minute standard edit video (28,000 views and counting) – 

Part I: Vlog style video –

Part II: Vlog style video –

Part III: Vlog style video –


**In just one week, the first two of SIX Video Parts have generated 22,694 views and growing… daily!!**


Photography Content:

Total of 50 edited captioned photographs to be used by client to help market Visit Ljubljana. Available to client for direct download via Google Drive.

View photos here:

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