Case Study Grandvalira Andorra

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Date

January 28th - February 02nd, 2016

Category
Case Studies
About This Project

#winterishere Grandvalira, Andorra – Video Production and Social Promotion Campaign

A case study example of the Travel Dudes / Snell Media – Video Production & Social Promotion Package completed in Feb 2016 with Grandvalira Ski Resort in Andorra. Complete with stats and Earned Media Value ROI on the campaign.

 

Summary of services provided:

  • One 2-4 minute standard edit video highlighting the Grandvalira key experiences
  • One 8-12 minute Vlog style video edit (split into two parts) highlighting detailed travel information and experiential storytelling exploring Grandvalira
  • Social Media Promotion Package (8 Tweets, 6 Instagram, 2 FB, 1 G+) – reaching a network of over 420,000 travellers worldwide
  • Joint Copyrite Photography Assets to use still content across clients networks

 

Social Media Promotion Statistics:

Reach: 62,188 

(actual views and NOT Opportunities-To-See (OTS) excludes Instagram)

Engagement: 3,797

(comments, replies, shares, retweets, likes… includes Twitter, Facebook, Instagram)

Clicks: 332

(actual clicks on FB posts)
**Earned Media Value of € 10,430**

 

Video Statistics:

2-4 minute standard edit video – https://www.youtube.com/watch?v=_adWzj6cUCk

Facebook upload: 2-4 minute standard edit video – https://www.facebook.com/traveldudes/videos/10153937715068699/

Part I: 8-12 minute Vlog style video – https://www.youtube.com/watch?v=1S-XIp2XcVI

Facebook upload: Part I Vlog – https://www.facebook.com/traveldudes/videos/10153947171138699/

Part II: 8-12 minute Vlog style video – https://www.youtube.com/watch?v=P-K_I9VjcDE

**In just one week, the three Video Parts have generated 2,947 views and growing… daily!!**

 

Photography Content:

Total of 70 edited captioned photographs to be used by client to help market skiing experience at Grandvalira. Available for direct download via Google Drive.

View photos here: https://drive.google.com/open?id=0B45Fvw_CpgomWDBDSTZlWExJLUE

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