Case Study St. Anton Austria

st anton tweet capture St Anton Travel Dudes Campaign Facebook Stats Snell Media
Date

February 10th - February 13nd, 2016

Category
Case Studies
About This Project

#winterishere St. Anton am Arlberg, Austria – Video Production and Social Promotion campaign

A second case study example of the Travel Dudes / Snell Media – Video Production & Social Promotion Package completed in March 2016 with St. Anton Ski Resort in Austria. This case study is again complete with stats and Earned Media Value ROI on the campaign.

Summary of services provided:

  • One 2-4 minute standard edit video highlighting the St. Anton key experiences
  • One 8-12 minute Vlog style video edit (split into two parts) highlighting detailed travel information and experiential storytelling exploring St. Anton am Arlberg
  • Social Media Promotion Package – reaching a network of over 420,000 travellers worldwide
  • Joint Copyrite Photography Assets to use still content across clients networks

 

Social Media Promotion Statistics:

Reach: 21,048
(actual views and NOT Opportunities-To-See (OTS) excludes Instagram)


Engagement: 1,837

(comments, replies, shares, retweets, likes… includes Twitter, Facebook, Instagram)

***Earned Media Value of € 2,612***

 

Video Statistics:

2-4 minute standard edit video – https://www.youtube.com/watch?v=3UMpjj79xpo

St. Anton Facebook upload – https://www.facebook.com/Stanton.Arlberg/videos/10153953006597964

Part I: 8-12 minute Vlog style video – https://www.youtube.com/watch?v=ZmlHayvB5pU

Part II: 8-12 minute Vlog style video – https://www.youtube.com/watch?v=qwDfobs77PQ

 

**In just one week, the three Video Parts have generated 30,817 views and growing… daily!!**

 

Photography Content:

Total of 74 edited captioned photographs to be used by client to help market skiing experience at St. Anton. Available for direct download via Google Drive.

View phtos here: https://drive.google.com/open?id=0B45Fvw_CpgomZnRWQnVfZXVfcE0

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